To the program

Creative vs technical teams: create, manage, motivate

Public Talk

Traditionally, creative and technical teams are relegated to parallel worlds, and the inhabitants could not resemble each other less. But is that really the case?

At YaTalks, Daria Zolotukhina, Yandex HRD and the author of creative leadership courses, and Elena Bubnova, CPO of Yandex Search with years of experience managing technical teams under her belt, will discuss the differences between working with creative people and engineers. Or are there actually any differences?

Tune in to discuss:

  • Why the dividing line between tech and the humanities is just a stereotype
  • How the team influences the leadership style
  • How to evaluate ideas and foster leaders