ML in ecom: who needs it?

These days, it’s hard to imagine life without online retail: we pick out the items we want or order food and wait for the courier to show up. What does machine learning have to do with that? Does it have a strong impact on business performance?
In this discussion, we’ll be talking through the heavy lifting ML does in e-commerce, why the problem is bigger than simple rules and heuristics, how people can help drive a better tomorrow, and where ML is going in online-to-offline (O2O marketing).